Digital Marketing Specialist Job at insightsoftware, Remote

ZHZzb21KN3JFVHdyK0JvMzZvSmJydFUwYXc9PQ==
  • insightsoftware
  • Remote

Job Description



insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at  insightsoftware.com

Job Description



The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC, SEM) and paid social media campaigns, working with the agency partners who execute the paid strategies set at the BU, pillar, and product levels by the Sr Director, Digital Marketing. They will coordinate with the agency to ensure alignment with strategic objectives and manage the implementation of campaigns.

They will:

  • Support a digital marketing manager within their business unit to provide digital media campaign strategy and executional, optimization, and performance details to support the organizations business unit structure.
  • Liaise directly with our our ad agency to complete paid campaign marketing tasks, including creative and tracking trafficking, budget management, bid optimization, ad copy updates, and keyword management for a group of product campaigns.
  • Work with the digital marketing manager to test messaging, keywords, tactics, and audiences based on marketing plans.
  • Collaborate with growth and product marketing teams to enhance audience targeting and messaging, drive webinar and event registrations.
  • Collaborate with Organic Social and SEO teams to deliver coordinated execution that drives the cost efficiency and performance of paid campaigns
  • Support the GTM efforts with ad hoc data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs).

Qualifications

  • Experience working with start-ups or high-growth / PE-backed companies will be of substantial benefit.
  • Experience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor platforms.
  • Experience with audience targeting and remarketing within Linkedin.
  • Demonstrated experience in delivering sophisticated search media plans and strategies.
  • Experience with SEO and social media co-optimization strategies and execution.
  • Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau, Power Bi, and Google data studio.
  • Experience with ABM tools, Zoominfo, Dreamdata, Salesforce, Wrike and Zapier is a plus.

2-5 years' of hands on experience as a digital marketing professional, running enterprise-level paid media campaigns.

Additional Information



All your information will be kept confidential according to EEO guidelines.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

  • At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location . **

#LI-Remote

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located . **

Learn more about our high-energy, high-performance global team. Work With Us »

Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

Job Tags

Work at office, Remote work,

Similar Jobs

Career Strategies

Nursing Home Administrator Job at Career Strategies

 ...We are seeking an experienced and dedicated Licensed Nursing Home Administrator to lead our skilled nursing facility in the Johnson City area. The ideal candidate will have 4+ years of proven leadership experience in long-term care, exceptional operational management... 

Coca-Cola Consolidated

Full-Time Merchandiser Stocker Job at Coca-Cola Consolidated

 ...our Teammates ! Uncap Your Potential at America's Largest Coca-Cola Bottler Pour Your Passion into Purpose! We're more than...  ...your refreshing new chapter starts here! Job Overview The Merchandiser is responsible for presenting products in a way that will... 

Hustle Notice Biz

Event Coordinator Job at Hustle Notice Biz

 ...Job Description We are seeking a highly organized and detail-oriented Event Coordinator to join our team. In this role, you will be responsible for planning, organizing, and executing a wide range of events, from corporate meetings and conferences to social gatherings... 

Center for Responsible Forestry

Campaign Organizer Job at Center for Responsible Forestry

 ...forests from conversion and development. While the Campaign Organizer will be working closely with consultants and coalition...  ...progress reports of number of people contacted Communicate professionally and in a timely manner with supporters, allies, and consultants... 

Southern Glazer’s Wine and Spirits, LLC

General Warehouse Worker Job at Southern Glazer’s Wine and Spirits, LLC

 ...build the future of beverage distribution and grow with a company that truly cares about its people. Overview The Warehouse Worker is responsible for completing shipments by processing requests and supply orders; pulling materials; packing boxes; placing orders...