Our client, a leader in the beverage industry, is looking for a witty, culturally savvy Social Copywriter to bring bold, scroll-stopping voice to a national campaigns. You’ll write engaging, thumb-worthy content across all major platforms (Instagram, TikTok, X/Twitter, Facebook, Threads), bringing the brand’s voice to life in fresh, conversational, and buzz-worthy ways. This is a key creative role in a high-profile, high-energy campaign that taps into trends, sports, humor, and good times — perfect for someone who knows how to write copy that cracks a smile and drives engagement.
Write compelling, on-brand copy for social media posts, video scripts, influencer content, paid media, and social activations.
Adapt messaging to fit different platforms and audiences while maintaining consistency in voice and tone.
Collaborate closely with art directors, designers, strategists, and account teams to concept and execute campaign deliverables.
Monitor pop culture, social trends, and internet moments to keep content fresh, funny, and relevant.
Help shape brand voice guidelines and ensure brand consistency across platforms.
Occasionally attend shoots or live events (if needed) to support real-time content creation.
3–5+ years of experience writing social content, ideally for consumer brands or in a fast-paced agency setting.
Portfolio of work that demonstrates strong social-first copywriting, creative concepts, and humor.
Deep understanding of social platforms, formats, and what makes content perform.
Strong grasp of brand voice — and how to flex it without breaking it.
Passion for beer, sports, culture, and creating content people actually want to share.
Ability to meet tight deadlines and juggle multiple priorities with grace and humor.
Experience writing for beverage, alcohol, or lifestyle brands.
Understanding of social KPIs and how copy impacts engagement.
Experience working on influencer or UGC campaigns.
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