Job Description

2. Video Marketing Specialist CTV & Digital Content
Primary Title: Video Marketing Specialist CTV & Digital Content

Alternate Titles / Levels:
Junior: Digital Video Creator / CTV Content Producer
Mid-Level: Video Marketing Specialist / Connected TV Advertising Producer
Senior: Senior Video Content Strategist / Lead CTV Creative Producer

Summary:
15 30 second connected TV advertisements that drive measurable performance outcomes, with
cross-channel adaptation for social, OTT, display, and digital campaigns.
Need to create 3 creatives a month with 2-3 variants
Adhoc role
3 months of work but will likely extend to 6 months

Overview:
As we scale out our digital advertising efforts, we're building a creative team that understands
both the art of storytelling and the science of performance marketing-particularly in the
rapidly growing Connected TV (CTV) space. We're looking for a Video Marketing Specialist /
Digital Content Creator to own the end-to-end production of short-form CTV advertisements
(15 30 seconds) designed to capture attention, communicate value, and drive conversions.
You'll work closely with marketing, brand, and performance teams to translate campaign
strategies into compelling video assets that meet strict platform specifications while maintaining
creative excellence. This role also involves repurposing CTV content for social media, OTT
platforms, display ads, email, and landing pages. The ideal candidate blends creative vision with
technical precision-someone who understands frame-by-frame storytelling constraints, has
deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content
based on performance data. Whether you're a rising talent eager to specialize in CTV or a
seasoned video marketer ready to lead creative strategy, we want to hear from you.

Key Responsibilities
CTV-Specific Production (Primary Focus):

Concept, storyboard, and produce 15 30 second CTV advertisements optimized for viewability,
completion rate, and conversion
Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV,
YouTube TV, Samsung TV Plus) including:
Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required
Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate
Audio: AAC stereo, -24 LUFS loudness normalization
File size and duration compliance per platform
Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe
output, and frame-accurate trimming
Collaborate with copywriters and brand teams on scripting that fits 15 30s constraints while
communicating key value propositions
Cross-Channel Repurposing:
Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5
(Instagram Feed)
Create motion and static variants for display, programmatic, and email campaigns
Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
Develop storyboards and shot lists for multi-platform campaigns
Performance & Optimization:
Partner with media/performance teams to analyze creative performance (VTR, CTR, completion
rate, CPA)
Execute A/B and multivariate creative tests; iterate based on data insights
Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
Document learnings and contribute to internal creative best practices
Collaboration & Workflow:
Manage projects through Monday.com or Microsoft Teams
Participate in creative reviews, feedback sessions, and cross-functional planning
Maintain organized asset libraries and version control
Support brand consistency across all channels

Must-Have Qualifications
Level Experience Portfolio Requirements Core Competencies

Junior
1 2 years in video
production/editing for
digital advertising

At least 1 CTV/OTT ad
sample (15 30s); 2 3 social
video samples; basic
storyboard examples

Strong editing
fundamentals,
understanding of ad
specs, eagerness to
learn CTV ecosystem

Mid-
Level
3 5 years in video
marketing, digital
advertising, or agency
environment

3+ CTV/OTT ads with
documented performance
outcomes (CTR, VTR,
completion rates); A/B test
examples; storyboards

Proven ability to
optimize for
performance, cross-
channel adaptation
experience, can work
independently

Senior
6+ years with
leadership experience
in video/creative teams

Comprehensive portfolio
with campaign case
studies, performance lift
documentation, strategic
recommendations

Creative strategy
ownership, team
mentorship, campaign
optimization,
stakeholder
management

All Levels Must Demonstrate:
Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement
methodologies
Knowledge of video encoding, compression, and delivery standards
Strong visual storytelling within strict time constraints
Ability to write or collaborate on ad copy and CTAs

Nice-to-Have
Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher,
Motion graphics expertise: After Effects expressions, Cinema 4D, or similar
Sound design and audio mixing capabilities

Familiarity with broadcast/linear TV ad production
Experience in B2B/Enterprise customer verticals
Knowledge of accessibility standards (WCAG) for video
Photography/cinematography skills for original content capture
Experience managing external vendors, freelancers, or agency partners

Core Technical Skills & Tools
Video Editing & Production:
Adobe Premiere Pro, After Effects, Media Encoder
DaVinci Resolve, Final Cut Pro X
Avid Media Composer (preferred for broadcast backgrounds)
Design & Graphics:
Adobe Photoshop, Illustrator
Figma (for storyboards, mockups, collaboration)
After Effects expressions/scripting
Collaboration & Project Management:
Frame.io, Wipster, or similar review platforms
Monday.com, Notion, Microsoft Teams
Google Workspace / Microsoft 365
Ad Platforms & Specs Knowledge:
Roku Ad Specs, Hulu/Disney+ Ad Requirements, Amazon Fire TV, YouTube TV
The Trade Desk, DV360, Google Ad Manager
Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
VAST/VPAID tag familiarity
Mountain and Simplifi ad platforms (optional)
Encoding & Delivery:
H.264/H.265 encoding, MP4/MOV containers
Bitrate optimization (15 25 Mbps for CTV)
Caption embedding: SRT, VTT, CEA-608/708
Color management: Rec. 709, HDR awareness

Sample Success Metrics / KPIs
First 3 Months (Onboarding & Foundation)
Complete platform-specific spec training and produce first CTV ad independently (optional)
Deliver 2 3 CTV ad variants that pass QA and platform compliance
Establish baseline creative performance benchmarks

First 6 Months (Optimization & Velocity)
Maintain creative test velocity of 8 12 new CTV variants/month
Improve average Video Completion Rate (VCR) by 10% over baseline
Reduce average cost per completed view by 15% through creative optimization
Successfully repurpose CTV assets into 3+ channel formats per campaign

Core KPIs to Track:
1. Video Completion Rate (VCR): Target 70%+ for 15s, 60%+ for 30s
2. View-Through Rate (VTR): Campaign-specific targets
3. Click-Through Rate (CTR): Benchmark against industry standards
4. Cost Per Acquisition (CPA): Creative contribution to efficiency
5. Creative Test Velocity: New variants produced per sprint/month

Screen Interview Questions: (Optional)
Technical Questions:

1. Walk me through your process for creating a 15-second CTV ad from brief to final delivery. What
are the critical checkpoints?
Evaluates: End-to-end workflow understanding, spec knowledge, QA process
2. What are the key encoding specifications for delivering a CTV ad to Roku vs. Hulu? How do you
ensure compliance?
Evaluates: Technical depth, platform-specific knowledge
3. How do you approach captioning/subtitles for CTV ads? What formats do you work with, and
what accessibility considerations do you keep in mind?
Evaluates: Accessibility awareness, technical skills

Creative Questions:

4. You have 15 seconds to communicate a complex product benefit. How do you decide what to
cut and what to keep? Give an example.
Evaluates: Storytelling discipline, prioritization, constraint-based creativity
5. Show me a CTV ad from your portfolio. What was the brief, what creative choices did you make,
and how did it perform?
Evaluates: Portfolio quality, performance mindset, self-awareness

Situational Questions:

6. A campaign launched yesterday, and completion rates are 20% below benchmark. The media
team needs new creative variants by Friday. How do you approach this?
Evaluates: Problem-solving under pressure, data-informed iteration, collaboration
7. Your stakeholder wants to include 5 key messages in a 30-second spot. How do you handle this
conversation?
Evaluates: Stakeholder management, creative advocacy, communication skills

Strategic Questions (Senior Level):

8. How would you structure a creative testing roadmap for a new CTV campaign? What variables
would you test first, and why?
Evaluates: Strategic thinking, testing methodology, optimization mindset

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