Job Description

LaSalle Network has partnered with a rapidly growing hospitality group based in Milwaukee, operating a diverse portfolio of successful restaurant concepts across the metro area. They pride themselves on creating unique, high-quality dining experiences rooted in strong community connection and innovative marketing and are seeking a talented and high-energy Marketing Content Specialist to be the driving force behind their brand narratives across all digital channels.

The Marketing Content Specialist is responsible for planning, creating, and executing engaging, brand-specific content that drives awareness, engagement, and traffic across all concepts. This role operates in the fast-paced world of real-time restaurant marketing, requiring a blend of creativity, technical skill, and strategic thinking.

Marketing Content Specialist Responsibilities:

• Content & Social Media Management: Lead creation, scheduling, and publishing of all photography and video content across social channels; manage community engagement; and stay ahead of emerging trends.
• Digital Marketing & Analytics: Build and optimize paid advertising campaigns (social/Google Ads); track performance metrics (ROI, engagement); and manage scalable UGC/influencer programs.
• Brand Visuals & Design Coordination: Execute light graphic design for digital and in-store collateral; ensure visual consistency across all brands; and support coordination of branded assets.
• In-Store Experience & Events: Partner with teams to design and implement seasonal in-store visuals and displays; manage event promotion, community activations, sponsorships, and merchandise support.

Marketing Content Specialist Qualifications:

• 3–5 years of experience in social media management, content creation, graphic design, or marketing execution.
• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere or After Effects a plus) and Canva
• Experience managing paid social and Google Ads.
• Strong aesthetic sense and visual storytelling ability.
• Excellent copywriting and editing skills; confident adapting brand tone and style.
• Highly organized, collaborative, and comfortable balancing multiple projects and timelines.
• Experience in hospitality or lifestyle marketing is strongly preferred.

This is a direct hire opportunity which pays up to a $75k base salary + eligible for full comprehensive benefits package which includes medical, dental, vision plans as well as 401k options + more.

Please apply today and a recruiter will be in touch ASAP! 

Cas Ngiramowai
Recruiting Lead
LaSalle Network
#LI-CN1

Job Tags

Permanent employment, Seasonal work, Immediate start,

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