Job Description

Calling all talented copywriters who are passionate about sustainable living and traditional skills!

Are you a wordsmith with a knack for crafting compelling and persuasive copy that drives conversions and inspires and empowers readers?

The School of Traditional Skills is seeking an exceptional individual who can create engaging and transformative content that resonates with our audience and motivates them to embrace a healthier, more self-sufficient lifestyle.

Your copy will play a crucial role in:

• Showcasing the benefits of homesteading and traditional skills in a modern context.
• Highlighting the value of our courses and programs.
• Encouraging potential customers to take action and invest in their personal development.
• Building a strong and loyal community around our brand.

We're looking for someone who:

• Is passionate about sustainable living, traditional skills, and personal development.
• Has a proven track record of writing effective and persuasive copy.
• Understands our target audience and can tailor their writing style accordingly.
• Is creative, innovative, and always looking for new ways to engage readers.
• Is a team player and can collaborate effectively with others.

If you're the right person for this role, you'll have the opportunity to:

• Make a real difference in the lives of our customers.
• Work on a variety of exciting and challenging projects.
• Develop your skills and grow your career in a supportive environment.
• Join a passionate and dedicated team who are committed to making the world a better place.

Are you ready to use your copywriting skills to help others achieve greater freedom, security, and well-being? If so, we encourage you to apply today!

THE TEAM

The School of Traditional Skills is an online education based company that focuses on teaching and equipping people with the skills needed to live a healthy sustainable life. We do this by creating useful and engaging content that helps individuals develop the necessary skills to achieve this goal. We also strive to continue to grow and develop ourselves so that we are able to produce the best content for our customers, engaging them in meaningful and purposeful ways. 

JOB BRIEF

Our Copywriter will be an integral part of our marketing team, collaborating on sales funnel strategy and development. You will produce compelling copy for ads, landing pages, email sales flows, sales pages, and other marketing materials. Your copy will inspire our audience and drive sales of our classes and membership program to meet company goals.

The successful candidate will have a passion for understanding our target audience and ideal customer. Working closely with the marketing team, you will develop messaging that resonates with and motivates our ideal customer, while aligning with our brand guidelines. You will show a deep understanding of our customers' needs and demonstrate how our product can transform their lives.

The ideal candidate will have a solid foundation in Direct Response Marketing with a heavy focus on email copy that engages and converts. In addition, you must have a solid understanding of strategies and funnels for marketing online educational products. This is not e-commerce! A solid understanding of why people pursue homesteading and traditional skills is essential. Direct experience with homesteading and traditional skills is a HUGE plus!

Requirements

KEY RESPONSIBILITIES

• Provide writing support for the Director of Marketing and other projects as needed. Produce engaging and transformative copy for our educational products, including digital ads, landing pages, email flows, sales pages, and our marketing website.
• Become intimately familiar with our target audience to craft effective messaging that resonates with them and drives them to action.
• Collaborate with the marketing team to develop high-converting sales funnels and messaging that adhere to our brand guidelines.
• Manage multiple writing projects simultaneously, delivering high-quality work within tight deadlines.
• Edit and proofread copy to ensure accuracy, consistency, and quality.
• Work closely with the Director of Marketing and other team members to ensure copy is optimized for different channels and platforms.
• Stay up-to-date with writing trends, tools, and technologies.
• Provide writing support for the Director of Marketing and other projects as needed.

SKILLS AND QUALIFICATIONS

• 5+ years experience in direct response copywriting (email focus).
• Proven ability to write effective B2C copy for online education.
• Strong research skills to understand target audience, their problems, and how our product provides solutions.
• Demonstrated ability to connect with the target audience emotionally and intellectually.
• Detail-oriented with ability to deliver high-quality work, sometimes under tight deadlines and high volume.
• Excellent communication and collaboration skills to work productively and independently as part of a remote team.

Benefits

THE BENEFITS

• Health Benefits Package
• Competitive compensation, with annual reviews and merit increases.
• 15 PTO Days paid vacation (Including the 1 week during Winter Break).
• Paid Holidays Holiday Calendar
• Company-sponsored Training and Development program
• Remote-First Opportunity

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